Senior SEO Specialist

Description

GenZ Talent Pvt Ltd is looking for an experienced and results-focused Senior SEO Specialist to improve website rankings, organic traffic, and overall search visibility. The ideal candidate should have hands-on experience with On-Page SEO, Off-Page SEO, Technical SEO, keyword research, competitor analysis, content optimization, and link building. Key Responsibilities Develop and implement effective SEO strategies Conduct detailed keyword and competitor research Manage On-Page, Off-Page, and Technical SEO Optimize website pages, content, titles, meta descriptions, and internal linking Perform regular technical SEO audits Identify and resolve crawling and indexing issues Optimize XML sitemaps, robots.txt, canonicals, and redirects Implement and optimize Schema Markup Develop ethical and high-quality backlink strategies Monitor Google algorithm updates and adjust strategies accordingly Improve organic rankings, impressions, CTR, and website traffic Analyze performance through Google Search Console and GA4 Use SEO tools to identify ranking and content opportunities Prepare regular SEO performance and ranking reports Requirements Minimum 2 years of practical SEO experience Strong knowledge of Google SEO best practices Good understanding of Technical SEO Experience with Google Search Console and Google Analytics 4 Experience with Ahrefs, Semrush, Screaming Frog, or similar tools Strong keyword research and competitor-analysis skills Understanding of Core Web Vitals Knowledge of link building and backlink analysis Good understanding of content SEO and search intent Ability to independently identify and resolve SEO issues Preferred Skills Experience working with large websites, e-commerce, marketplaces, classifieds, SaaS, or high-traffic content websites will be an advantage. Salary: Around Rs. 80,000 per month, depending on skills and experience. Candidates should apply with their CV and examples of SEO projects/websites they have worked on, preferably including measurable ranking or organic traffic results.